The Pacific Coast Flyer Story

Pacific Coast Flyers was started in 1985 after Norma Turchan, a Real Estate Agent, noticed that flyers being delivered to her office at Grubb and Ellis were being thrown out by the cleaning crew that evening. The fact that only a few agents saw them do to the delivery being dropped on a table in the coffee room (and then being thrown out that same day) started the concept of delivery into the personal mail boxes of each agent for maximum readership.

Norma then approached her son Michael, who was on summer vacation from college to begin delivery  of her flyers to outside offices - into the agents mail boxes. Other agents began  to notice, asking her  who she had delivering - hence the very beginning of Pacific Coast Flyers with Michael, her son, in charge.

At home the phone began to ring and orders came in.  The North San Diego area was first organized into separate routes with deliveries on Friday. Michael had move from the kitchen collating to circling the dining room table, installed a second phone line to handle the exploding flyer business and decided Michael's Flyers would now be named PACIFIC COAST FLYERS.

The business grew and prospered until the accidental death of Michael in 1992 from a car accident in which he had been a passenger.

Norma decided to carry on the business in honor of her son and with the help of her husband Ron Walter, expanded coverage to include North and South San Diego, Temecula, Murrieta and Palm Springs. Through special affiliations they were able to include Orange and Los Angeles County to as far North as San Francisco. In 1994 an office was underwritten in Minneapolis Minnesota and opened to include service to over 6,000 agents. This was timely and effective as it gave the business opportunity to Phil Walter - Ron's brother and provided the reason for business trips to visit Ron's Mom in Minneapolis.

The business has expanded to include copying of flyers in black or color, special delivery of a single flyer for a broker open house, delivery door to door to the homes the agents farms, delivery to businesses, with a preponderance of new business from other business and service companies including the agent support people, such as title companies, escrow, home inspection, lenders, etc. All recognizing that the agents are not only consumers but are the greatest net workers in the community.

There is much to do in the expanding potential of Pacific Coast Flyers as automation and E-mail have accelerated the ease of information transfer and made it much easier for the agents and vendors to advertise at a very low cost. We are told that 70% of all listings are sold by other outside agents, making this communication medium, essential for successful agents advertising program.

Computers are great for electronic flyer transfer from the agent to Pacific Coast Flyers office. The actual email of flyers by agents to agents never are seen 80% of the time. Pacific Coast Flyer policy if " In Your Face Advertising" putting the flyers into the personal mail boxes of each agent that is why we call it " In Your Face Adverting" as the agent takes the flyer and calls a client for immediate showing timely very effective.